Mark Sanborn says that the way to make yourself and your work irresistible lies in the four-letter word, LOVE. If you are passionate about your work, others can feel it. It shows up in the product you design and the service you provide.

Our lives and work are marked by love when we seek to give instead of receive, focus on how we do something rather than just doing it, see a task as a privilege rather than an obligation, make relationships a priority, and move beyond simple action to the accompanying emotions.

He also provided an acronym to infuse this irresistible ingredient into your work. He calls it P-R-A-C-T-I-C-E-S. Patience, Recognition, Appreciation, Counsel, Time, Instructions, Compassion, Encouragement and Service.

When we deliver them with love, our products and services become more attractive, leading to better customer response, greater employee retention, and more.

Read his manifesto to find out more about how you can make a difference in your work by loving what you do, who you are doing with and who you are doing it for. LOVE is the difference you need to stand out.