The one question that every entrepreneur and business owner keep asking themselves, every single night before they go to bed is how do I grow my business?

You may want to increase your sales and revenue to improve the bottom-line. Or you may want to unlock the economies of scale by ramping up your production output.

Whatever the reason, you can only grow your business if you have a clear understanding on how it is performing right now. That means you have to track and measure all the different parts of your business. You simply can’t improve something you are not measuring.