Whether you are running a business or a marketing campaign, ideally, you would prefer to target as many people as possible. Since by definition, most people are average (yes you are), the largest target market is the average consumer.
But, who is the average consumer? How do they make decisions and what are their preferences? Let’s take a look from the consumer's perspective.
From the moment I wake up till the time I go to bed, I’m always interacting or using some sort of applications and services across multiple devices. Since I’m a software developer, I spend a large amount of my time in front of screens. Even when I’m not working, I’ll be reading and interacting with smaller screens.
So, I’ve decided to go through a typical day and list the applications and services I use on a daily basis. I’ve identified 35 of them and grouped them into categories. Hopefully, you’ll discover something new and can consider adding it into your daily routine.
If you could only improve one skill at this moment, choose to get better at communicating. Communication (listening, verbal and writing) is one of the most sought after skill in the workplace. It doesn’t matter if you are in a managerial position or not, being able to communicate effectively, provides tremendous value to the company.
A good communicator is not only someone who can listen, speak and write well. She also knows which channel to use to get her message across and chooses the right mode of communication to improve its effectiveness. To get the message across, you have to care more than the words you use.
Even if your toothbrush is newer, cleaner, fancier, more colorful, electrically powered or emits ultrasonic wave, I still prefer mine. After all, why would I want to use someone else’s toothbrush. Yuck!
This is fine if we are just talking about toothbrushes but in reality, we have the same concept towards other peoples’ ideas. We tend to prefer ideas we came up with rather than those from others. This is known as the Not-Invented-Here bias or the Toothbrush Theory.
The single most important advice Peter Thiel (Co-founder of PayPal & Palantir) gave to Brian Chesky (CEO of AirBnB) after he invested $150M in the company was, “Don’t f**k up the culture”.
He didn’t say “Don’t waste the money” or “Don’t buy a Ferrari”. What he is implying is that you need a good culture to build a successful company. But what the heck is company culture?
This is a technique I learned over the years from project management gurus to manage time and boost productivity. Instead of letting a task or agenda take as long as it needs to be completed, you set a hard deadline or “time box” for it.
A simple example would be the time limit we have for our daily meetings where we time-boxed it to 10 minutes. This means the meeting can not last more than 10 minutes and if it does, we just end it right away. This is very useful to make sure we don't waste everyone’s time and get straight to the point.
The Pomodoro technique also employs this strategy by time-boxing your task into 25 minutes interval separated by short breaks. (e.g. 3-5 minutes) This teaches you to break tasks into small chunks that can be accomplished within each interval.
Timeboxing has been very useful in software development. The limit forces you to aim for some sort of deliverables when you approach the deadline. It prevents you from spending too much time on a particular task and affects the deliverability of others tasks in the pipeline. The notion of a sprint in Agile/Scrum is basically a timebox of 1-2 weeks.
Keep meetings short by timeboxing them.
Plan and schedule tasks that can be completed within a fixed time-frame (e.g. a sprint of 2 weeks)
This is not only useful for your work but also serves as a time management tool in your personal life. Start timeboxing your life and you may discover that you can get more things done.
Last night, I was invited to present about Webcamp KK & INit.my at SEEDNite. I talked about why and how Webcamp KK was founded and also what we are trying to do with INit.my.
It is also my first time using Prezi and it is pretty cool. I've embedded my presentation below and to those who were there, I hope you liked the presentation.
For our last Webcamp KK of the year, we decided to round up a bunch of local talents to showcase their work. We had a film-maker, an animator, 2 web developers, a sound engineer and even a prop-maker showing their work and made it the best Webcamp KK, bar none.
Once again, it shows how passion is contagious, inspiring and universal. Seeing others working hard on their passion inspires all of us to do the same. We plan to keep showcasing and featuring local talents from all over Sabah regardless of what industry they are in. There are always something we can learn from each other.
But we wanted something more. A way to inspire more people to take action and do great things. So we created INit.my, a platform to inspire others with passion of our local talents. We plan to do monthly webpisodes that features the awesome work of Sabahan. If all goes well, we will have our first episode by the end of January 2013.
Exciting times are ahead of us. There are a lot work left to be done but this is a start. And of course, as always, this is an effort from the community. We hope you can come check it out and support INit. Let us know if you know of anyone who is doing great things. We would love to feature and promote them.
Nothing inspires us more than seeing local Sabahan making it big. Of course, if you want to meet some of them, join us at our next Webcamp KK and be inspired!
Recently I read a post by Jason Fried on 37Signals blog explaining why we can only teach someone who are willing to learn.
He met up with the author of Innovator's Dilemma, Clayton Christensen who said (paraphrased by Jason), "Questions are places in your mind where answers fit. If you haven't ask the question, the answer has nowhere to go. It his your mind and bounces right off. You have to ask the question - you have to want to know - in order to open up the space for the answer to fit."
Clayton's latest book (How will you measure your life?) is also full of insights on how we should approach our career, family and life in general. He provides interesting and insightful examples from the business world.
his book does not offer answers but rather tells you how to think about decision you make in your career, family and life. It tells you the type of question you should be ask when deciding your career path, what kind of family you want to raise and ultimately what kind of person you want to be.
It's a book I recommend EVERYONE to read. Go get it NOW!
A very insightful talk on psychology, marketing, business and economics. It's rather long but worth your time.
